William Diederich, President
Bill Diederich is the President of Lastar, Inc., with direct responsibilities
for the company's sales, marketing, operations, finance, strategic planning, leadership
development and human resources functions. He joined Cables To Go in 1988, and was a
member of the company's early customer service team.
Mr. Diederich has accepted many roles over the years, including Reseller Account Manager,
OEM Sales Manager, Product Manager, Director of Marketing, Vice President of Marketing
and Executive Vice President.
Mr. Diederich spearheaded Lastar's most recent strategic planning process,
and is credited with leading the company into significant strategic phases.
He is also continuously developing his own executive skills through his
involvement in CEO Project, a peer collaboration and leadership growth program.
Mr. Diederich holds a B.A. from Wright State University.
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